In the beginning, this was enough, because almost all websites, emails, and ads were basically just plain text with little use of images.

The 21st Century has brought us SEO (Search Engine Optimization) keywords, long tail phrases and a boatload of new analytics for us to review. On top of that, psychology has come into play, and we now know what works and what doesn’t work when it comes to engaging the emotions of multiple personalities at once.

Don’t get me wrong, there are always two sides of an issue, and there are plenty of people who will disagree with me, and tell you “Long Ad Copy” is the way to go. This article is not to debate the issue, but to give you some points to ponder.

Here are the four elements I do my best to stick with when I am creating ad copy via email marketing, social networking, landing pages, or replicated marketing sites. (In the above video I talk about tone and structure)

Factual – This is not easy for most marketers and may take a little work. In today’s politically correct, subjective statements seem to be the norm. However, once you have this element down, you will see very quickly how much more your effective your writing will become.

Task Oriented – This element allows you to focus on the tasks, roles and the overall sale-funnel process required to move your prospect through the conversion process, becoming raving fans. Write your ad copy in the order of importance for your website visitor to gain the information they need to make an informed decision.

Be Precise – It is critical that your ad copy be clear and precise if you want your blog or social profile visitor to be able to make an informed and fast decision. Unlike old style profiling, based on the demographics of a newspaper, magazine, email-marketing list or direct marketing mailing, your website will bring visitors from all backgrounds, ethnic backgrounds, and demographic groups. Be careful in using words with different meaning in different countries. In other words, never use puns, metaphors or try to be funny in your ad copy.

Concise & Tight – Anyone can look up big words in the dictionary to sound smart. However, it takes a real word miser, to write concise and tight ad copy. Always ask yourself this question after you have written a sentence “Is this really important to say, do I need to communicate it at all?” Short and to the point ad copy, allows the reader to absorb and recall what they just read faster and easier, which in turns allows them to make a fast-informed decision.

Living An Epic Adventure,

Troy Dooly

Between June 1st and September 1st, companies who promoted movies, books, and music saw 95% of their emails arrive in the inboxes of their recipients. While during the same, time-period only 59% of emails from companies selling cars made it to the inbox. The reason this caught my eyes, is this is when the “Cash for Clunkers” campaign ran by the US Government was in full swing.
It’s hard for a scammer to make any money running a scam on books, movies or music. But with cars that is a different story. So, if only 59% of automobile emails get through, what do you think the rate of business opportunity email deliverability is?
In most cases, the people sending the emails are using non-white listed email services, or are copying some one else’s email. They do not use professional copywriters or study the emails of professional marketing companies, which is why I decided to write this article on the three basic elements every email should include.

1. Personalization: I bet when you go to your mailbox every day to collect your mail, you can tell real quick the junk mail by the way it is addressed to you. “Valued Resident,” or “Current Resident” are the two most common. The same thing rings true when you send someone an email and do not personalize it. I monitor 17 different email addresses on a daily basis. On the surface that might seem overwhelming, until you realize, I am scanning for personalization. If my name is not in the subject line, it is deleted and never read. This eliminates 78% of all my email right off the top.

2. Branding: Most people send marketing emails and never give a thought to how brand them correctly. Ask yourself this question, “what is my purpose for sending this email?” I know that sounds simplistic, yet most folks just send the email. Even if you are using a marketing system recommended by your upline, you should open and read each email. In most cases, emails are blocked or dumped in junk folders because there are thousands of other people sending the same email. If you will take a little time to brand the email to you personally, your delivery rates will start to climb.

3. Call-To-Action: Every email you send, must lead the reader to your specific call-to-action. Use this email newsletter as an example. At the top I talk about my new ebook “The secret Chronicles of MLM.” I share about the book, and provide a link for folks to buy it. A specific call-to-action helps your readers know what is expected of them, if they are interested in learning more or buying your product. Not all call-to-actions are about making sales. Notice I also provide call-to-actions where people can gain more information on different subjects we write about. Call-to-actions should be specific and often. Add call-to-actions throughout your emails.

Adding these three basic elements to your emails will increase your click-through rates overnight.

Living An Epic Adventure,

Troy Dooly

Now add to this challenge the fact, you still have to find the best, most reliable email autoresponder solution to get your emails delivered.

Well, today I wrote an article on this very subject over at the MLMLeads Blog. Take a few minutes and read this article. It could increase your overall click-through and conversion rates by 337%.

Click here to read the whole article.

Never Give Up,

Troy Dooly
The Maverick Leader

Here is the email he sent to his MLM Leads members today.

“As you may know, I used to own an autoresponder company. It was popular with the networking industry.

Distributors were able to prospect 10,000’s; even 100,000’s of people daily.
Distributors stopped wasting time when they started making prospects qualify themselves for their time.

I sold my company interests over 3 years ago. And now that autoresponder is gone. It’s out of business.

Why?

It’s gone in part because of the poor quality leads that were allowed into it. Those poor quality leads created email delivery issues for the autoresponder. (That’s the #1 reason why I started MLMLeads.com to provide quality leads to the industry.)

Since then, I’ve had thousands of requests for an email autoresponder service.

Today I’m pleased to announce a “Member’s-only” email autoresponder service.

This autoresponder will help you drive prospects to your website.

Though it’s called the “Autoresponder Solution“, I like to call it…

“Email Prospecting Made Simple”.

Here’s what you get and how it works:

* You tell us your personal website address or URL.
* You receive 31 professionally written email messages.
* Your autoresponder is setup for you automatically.
* Your leads are imported for you automatically.
* Your emails are sent out for you automatically.
* Your prospects contact you directly for more information.

Bottom Line: It’s really simple and easy to use. And the best part is that there’s…

* No Confirmed Optin Required.
* No Spam Complaints.
* It’s 100% Turn-Key!
* It’s Automatic.

You’re even free to edit your email messages. Your emails direct prospects to the website you specify. Leads can be prospected for 90 days or more.

To learn more or order now, please go to: Email Prospecting Made Simple

>>> 2 Blog Articles You Should Consider Reviewing <<<

I posted an extensive audio interview a few months ago. In it, Paul Kroto spilled the beans on how he makes so much “dinero” (cash) in his business.
(HINT: Think “Autoresponder Solution”.) You can listen to it here:

Part 1:

Part 2:

>>> 35% More Leads in your MLMLeads.com Account <<<

Receive 35% extra leads on your 2 favorite lead types as
follows:

** Local Pre-Screened Leads **
Build your business locally with Local Pre-Screened Leads.
Receive 35% extra leads on all orders placed by 9 AM Central time Friday, April 25, 2008.

** Real-Time Pre-Screened Leads **
Receive 35% extra leads on all orders placed by 9 AM Central time Friday, April 25, 2008. Lead orders will be filled in full in the order they’re received.

35% extra means for example… Order 100 leads… receive 135 leads.

>>> How to “Recession-Proof” Your Business <<<

We posted an excellent video by Jim Cramer of Mad Money.
He talks about how to recession proof your business:
Never Give Up,

Troy Dooly

Click here to read my current case study on Successful Email Marketing.

Never Give Up,

Troy Dooly