MLM Help Desk Home Of The Maverick Leader - Troy Dooly » Branding

How to Build Your Personal Niche Authority and Maintain Your Brand Reputation Online

Troy — Tue, 20 Jul 2010 17:12:25 +0000

Building your authority in a niche such as direct selling, MLM aka Network Marketing along with maintaining your brand reputation must be done using a balanced approach of SEO (Search Engine Optimization) and SNO (Social Networking Optimization).

This balanced and combined approach will open the doors for the Search Engines to find and index your content faster, allowing for higher organic listings. It should also be noted, since Google has gone to real-time indexing, you should be adding content every day or so to maintain these high search results.

Your Social Networking Profile

By creating a well-optimized profile on top social networking sites like, Facebook, MySpace, Hi5, Twitter, HowTo, Scribd and YouTube, just to name a few, (For more social marketing site check out The Social Marketing Directory) you will start to develop your online reputation and brand.

It is important to remember, each of your profiles should use the same style of theme, picture, bio and basic information so folks will start to recognize your Brand! I would also suggest you add some general personal information so folks start to connect with you as a person, not just a persona on the Internet.

Your Personal and/or Marketing Blogs

Your personal and marketing blogs should contain active and fresh content. Lord, knows this is the hardest part of building your online authority and brand. Personally, I give more time to my main advocacy blog MLMHelpDesk.com that I do my personal blog at this time.

It is always better to start off with one blog which doubles as both a personal and business blog.

The more content you put up (one to two daily posts), and by connecting your posts to your social profiles, the better opportunity you will have of owning the SERPs (Search Engine Result Pages) in your niche. This will reduce the chances of your competitors or critics from dominating your brand reputation.

The above will only lay the foundation to building your personal niche authority and brand reputation, but it is a start. When done correctly, your online reputation and brand will also increase locally as people in your own community start to search the internet for sold reputable businesses and people to do business with.

Living An Epic Adventure,

Troy Dooly

Where to Buy High-Quaility MLM Leads in a Down Economy

Troy — Tue, 20 Jul 2010 17:11:41 +0000

I have been in and around the MLM lead generation niche since the turn of the century. I have seen the good, bad and ugly in this niche. And without a doubt there is a place in your marketing for high-end professionally generated MLM leads. The question is where do you get them?

Without a doubt the most recognized name in MLM lead generation is Cutting Edge Media. However, did you know cutting edge is not the most hit search result for MLM Leads? Nope that goes to Enrique Garibay’s company MLMLeads.com.

Both of these companies provide solid MLM leads, however if you are working on a budget, or are pooling your marketing dollars with your team, there is an alternative. It is a little time consuming, but at the end of the day, you may find it works better for you.

Learn to generate your own MLM leads, like the big boys do. Only I am going to share with you a few places you can go where even the big boys may not know about.

Most network marketers who use the internet to build their business know about Google, Yahoo, Microsoft and AOL when it comes to ad words, and online advertising. These companies are called the big four. And have dominated this space for over a decade; although Fox Audience Network is climbing and may take the fourth spot away from AOL shortly.

Well, when you place your marketing dollars on in these networks you are bidding against the biggest players inside of the direct selling niche. The lead companies, system builders, top leaders and even the companies themselves. But, what if you could create your own online marketing campaign and target a tighter audience?

What I am talking about are specialty ad networks. By using micro-advertising and vertical networks where your online marketing is being viewed by a very tight targeted audience who will have a desire for your product, service or specific business opportunity.

Here are a few examples:

TribalFusion.com specializes in display ads.

7Search.com specializes in PPC (Pay Per Click)

Collective.com specializes in behavior marketing.

Adknowledge.com specializes in Social Media

Chitika.com focused on affiliate friendly solutions.

Now depending on how specific your offering, you may want to look into even tighter network like:

SportGenie.com if you are marketing a fishing or poker type of MLM.

TravelAdNetwork.com if you are marketing a travel based business opportunity or service.

Now if you are into videos like I am, then two new networks where you can place your videos for marketing are SpotXChange.com or YUME.com. I might add, you can also use Viddler.com to host your regular videos, and you can earn advertising dollars to help fund your larger marketing campaign.

Here are the top 10 Ad Networks according to Website Magazine August, 2010.

If you are not good at writing Ad Copy, or creating your own graphic banners for the ad networks, then you may still want to buy leads from MLMLeads.com or another lead generation company. Or contact me if you have questions or need some advice.

Living An Epic Adventure,

Troy Dooly

Internet Ad Copy is Not The Same as Direct Sales Ad Copy

Troy — Tue, 06 Apr 2010 15:15:58 +0000

When the internet started to gain momentum and marketers from all niches started to create websites, landing pages (squeeze Pages), blogs and replicated websites they only had offline sales copy techniques to use as examples.

In the beginning, this was enough, because almost all websites, emails, and ads were basically just plain text with little use of images.

The 21st Century has brought us SEO (Search Engine Optimization) keywords, long tail phrases and a boatload of new analytics for us to review. On top of that, psychology has come into play, and we now know what works and what doesn’t work when it comes to engaging the emotions of multiple personalities at once.

Don’t get me wrong, there are always two sides of an issue, and there are plenty of people who will disagree with me, and tell you “Long Ad Copy” is the way to go. This article is not to debate the issue, but to give you some points to ponder.

Here are the four elements I do my best to stick with when I am creating ad copy via email marketing, social networking, landing pages, or replicated marketing sites. (In the above video I talk about tone and structure)

Factual – This is not easy for most marketers and may take a little work. In today’s politically correct, subjective statements seem to be the norm. However, once you have this element down, you will see very quickly how much more your effective your writing will become.

Task Oriented – This element allows you to focus on the tasks, roles and the overall sale-funnel process required to move your prospect through the conversion process, becoming raving fans. Write your ad copy in the order of importance for your website visitor to gain the information they need to make an informed decision.

Be Precise – It is critical that your ad copy be clear and precise if you want your blog or social profile visitor to be able to make an informed and fast decision. Unlike old style profiling, based on the demographics of a newspaper, magazine, email-marketing list or direct marketing mailing, your website will bring visitors from all backgrounds, ethnic backgrounds, and demographic groups. Be careful in using words with different meaning in different countries. In other words, never use puns, metaphors or try to be funny in your ad copy.

Concise & Tight – Anyone can look up big words in the dictionary to sound smart. However, it takes a real word miser, to write concise and tight ad copy. Always ask yourself this question after you have written a sentence “Is this really important to say, do I need to communicate it at all?” Short and to the point ad copy, allows the reader to absorb and recall what they just read faster and easier, which in turns allows them to make a fast-informed decision.

Living An Epic Adventure,

Troy Dooly

MLM Top Trainer Sue Seward Asks a Great Question Why Brand Your Passion

Troy — Thu, 04 Feb 2010 23:20:53 +0000

Troy Dooly and MLM Help Desk welcomes Sue Seward as a new regular contributor to the MLMHelpDesk.com community.

“After networking and making connections, building relationships online for over twelve years it’s come to my attention that email is sort of dead don’t you think? How much real connection email do you receive now days? How many people are actually connecting and building relationships online using email? Most of what we receive is spam wouldn’t you agree?

Geez, how much Viagra can a person use anyway?!! hahaha!

I still remember back when starting online in 1996 all we had was email and a few chat rooms and forum message boards and of course the tried and true telephone which is always one of our best tools for networking right?

A lot of people come to me and ask my opinion on having a personal website and what’s more important – having a personal website or a replicated marketing system?” Read the rest of the story…

Check Out Personal Branding Magazine

Troy — Mon, 28 Jul 2008 22:36:23 +0000

Personal Branding Magazine is one of the best investments Jack Humphrey has ever turned me on to.

You can get 4 issues per year for only $12.95 and 1/2 the proceeds go to the American Cancer Society.

Most of you who have read my blogs for any length of time know I am big into social causes, and companies who walk their talk.

Besides the fastest growing demographic groups in MLM are Generation X & Y. If you really want to learn how to grow your business then go subscribe now.

Never Give Up,

Troy Dooly