This is great news for those of us who are constantly putting up fresh content. And it is priceless for those people searching for fresh up to date content. According to Google the organic listings are now at least 50% fresher than in the last. This means fresher videos, images, audios and yes, reviews on products and services.

This will change the marketing landscape for those who use subterfuge marketing, and give legit up front competitors their rightful organic SERP listing back.

Watch the video below to learn more.

Living An Epic Adventure,

Troy Dooly

This balanced and combined approach will open the doors for the Search Engines to find and index your content faster, allowing for higher organic listings. It should also be noted, since Google has gone to real-time indexing, you should be adding content every day or so to maintain these high search results.

Your Social Networking Profile

By creating a well-optimized profile on top social networking sites like, Facebook, MySpace, Hi5, Twitter, HowTo, Scribd and YouTube, just to name a few, (For more social marketing site check out The Social Marketing Directory) you will start to develop your online reputation and brand.

It is important to remember, each of your profiles should use the same style of theme, picture, bio and basic information so folks will start to recognize your Brand! I would also suggest you add some general personal information so folks start to connect with you as a person, not just a persona on the Internet.

Your Personal and/or Marketing Blogs

Your personal and marketing blogs should contain active and fresh content. Lord, knows this is the hardest part of building your online authority and brand. Personally, I give more time to my main advocacy blog MLMHelpDesk.com that I do my personal blog at this time.

It is always better to start off with one blog which doubles as both a personal and business blog.

The more content you put up (one to two daily posts), and by connecting your posts to your social profiles, the better opportunity you will have of owning the SERPs (Search Engine Result Pages) in your niche. This will reduce the chances of your competitors or critics from dominating your brand reputation.

The above will only lay the foundation to building your personal niche authority and brand reputation, but it is a start. When done correctly, your online reputation and brand will also increase locally as people in your own community start to search the internet for sold reputable businesses and people to do business with.

Living An Epic Adventure,

Troy Dooly

In the beginning, this was enough, because almost all websites, emails, and ads were basically just plain text with little use of images.

The 21st Century has brought us SEO (Search Engine Optimization) keywords, long tail phrases and a boatload of new analytics for us to review. On top of that, psychology has come into play, and we now know what works and what doesn’t work when it comes to engaging the emotions of multiple personalities at once.

Don’t get me wrong, there are always two sides of an issue, and there are plenty of people who will disagree with me, and tell you “Long Ad Copy” is the way to go. This article is not to debate the issue, but to give you some points to ponder.

Here are the four elements I do my best to stick with when I am creating ad copy via email marketing, social networking, landing pages, or replicated marketing sites. (In the above video I talk about tone and structure)

Factual – This is not easy for most marketers and may take a little work. In today’s politically correct, subjective statements seem to be the norm. However, once you have this element down, you will see very quickly how much more your effective your writing will become.

Task Oriented – This element allows you to focus on the tasks, roles and the overall sale-funnel process required to move your prospect through the conversion process, becoming raving fans. Write your ad copy in the order of importance for your website visitor to gain the information they need to make an informed decision.

Be Precise – It is critical that your ad copy be clear and precise if you want your blog or social profile visitor to be able to make an informed and fast decision. Unlike old style profiling, based on the demographics of a newspaper, magazine, email-marketing list or direct marketing mailing, your website will bring visitors from all backgrounds, ethnic backgrounds, and demographic groups. Be careful in using words with different meaning in different countries. In other words, never use puns, metaphors or try to be funny in your ad copy.

Concise & Tight – Anyone can look up big words in the dictionary to sound smart. However, it takes a real word miser, to write concise and tight ad copy. Always ask yourself this question after you have written a sentence “Is this really important to say, do I need to communicate it at all?” Short and to the point ad copy, allows the reader to absorb and recall what they just read faster and easier, which in turns allows them to make a fast-informed decision.

Living An Epic Adventure,

Troy Dooly

My friend Greg Jacobs may have just pushed the line too far.

He is giving away his WP Mage Blueprint valued at $497, compete with a 7 part video training course. Now you know how I am with videos. The report may be valued at $497.00, but the videos are priceless.

In the WP Mage report, Greg teaches how he stumbled upon a simple way to generate a 5 figure per month income with no affiliates, no article marketing, no PPC and without hours of SEO. He never even had a list.

The best part is that the Blueprint is a step by step guide on how you can do the same.

Go download your copy now: Greg Jacob’s Free WP Mage Report

Living An Epic Adventure.

Troy Dooly

P.S. This is not the usual internet marketer crap, we all hate from the so called gurus. Greg is one of the ‘real’ guys making a solid living behind the scenes. His philosophy is the same as one of my other mentors, Jack Humphrey. They believe that not everything revolves around JUST making money. Some information should be free. Greg Jacobs certainly walks his talk.

What some of you may find interesting, is 9 out of 10 times it is not a piece we have done on a specific company (pro or con), but it is on a training post we have created.

Sure we see spikes in the company posts, but over the long haul, the majority of the link love comes from solid training which has added value to someone’s life.

Before we get too far into this article, let me explain a couple of the terms.

Linkbait: This is a blog content, written or video, which is created to attract links form others sites, based on the usefulness of the content by the masses within a specific niche.

Linklove: The amount of inbound websites, social profiles, forums, and blogs which mention and links to a specific article or category inside the blog.

Here are a few principles you can use when creating your own Linkbait pieces.

1. Linkbait Seeds: yes, this is exactly like it sounds. If you want your blog popularity to grow, you have to plant some seeds. And the best way to seed a Linkbait piece is to submit your Linkbait piece to different social profiles, forums, and niche directories.

2. Linkbait Hooks: Like a fishhook, your Linkbait hooks is the strategy you use to entice the readers into doing more than just linking to your content. Your hooks will create the buzz around your Linkbait piece. The goal is not to just get Linklove, your top goal is to get third party bloggers, and journalists to create the buzz by writing on their sites about your piece. It’s these third party authorities, which will help to promote you as an expert in your niche.

Some examples of Linkbait hooks:

• News Hooks: Breaking news is always hot. If you break a news story on your site, you will see a massive influx of new traffic to your site. This will create a short burst, but once the story is old news, you’ll need to give your new visitors a reason to keep coming back.

• Contrary Hooks: This hook is not for the faint of heart. When your opinion goes against the flow, you can catch some heat. However, if you write from the heart and back up your opinion with facts, you will gain grassroots acceptance as a fair and balanced expert. And, when the facts warrant write updates sharing the new facts.

• Resource Hooks: These hooks will get you the most traffic, and if you update regularly, your traffic will turn into subscribers and in turn they will continually link to your new and old Linkbait pieces.

• Humor Hooks: If you do your own research, you will find next to news humor is the most watched videos on YouTube. Which goes to show you can use humor as a Linkbait piece if you connect it to your niche. If we go back to the last presidential campaign, we will see that thousands are still viewing blog posts and videos with humor. Yet, try and find videos on the debates and you have to dig deep. Humor Hooks, have must more longevity, than News Hooks.

• Ego Hooks: If you are going to use Ego Hooks, you must make sure you are writing about leaders in your niche who have more fans, than distracters. Over the years, I have written about a handful of leaders inside of network marketing. Each post has brought long tern continue traffic. However, each has also brought raving fans who to this day are subscribers to my blog. And, each Linkbait piece has brought people who were hurt, angry, and jealous.

3. Linkbait Attraction: Linkbait pieces are not like your regular blog content. Take this training article as an example. It is longer than my regular Linkbait piece. If your piece is too long your readers will get board and click away. However, if the Linkbait piece is to short, your readers may not find value. As a rule of thumb, hit three to five bullet points or subtopics and make them strong.

4. Third Party Feedback: If you are just getting started with Linkbait pieces, before you post your first piece, get some good third party feedback. Send it to some people you respect and ask them what they think. And ask them if they would link to the piece. As a professional writer it can be tough to judge your own work. Getting outside critiques will make you a stronger writer.

5. Linkbait Titles: Your Linkbait titles are as important as the content of your piece. You want your title to raise the curiosity of the reader, and compel them to read the content. Do not use titles which have only shock value. If people decide you are doing a bait and switch just to drive traffic to your site, you will quickly find, people are writing about how bad you are, instead of how great your authority is in your niche.

6. Linkbait Timing: If you are going to seed your Linkbait piece on your social profiles, then timing is the key. Statics show us that most social sites have the highest traffic during business hours. So submit your Linkbait piece around 8am PST. Since each niche is different, track the linklove and traffic spikes to your Linkbait piece.

Creating Linkbait pieces is just one of many strategies we use to create solid subscribers to our blogs. Although we one of our goals is to monetize our sites, our main goal is to create a community of subscribers who trust and respect each other enough to communicate openly. Once you have created a community where the subscribers are carrying on the conversation, you will know you have reached the first benchmark towards monetizing your blog.

Living An Epic Adventure,

Troy