Direct Selling News Releases Top 100 Global MLM Companies pt3

Each year Direct Selling News does the deep research to bring us The Top MLM 100 Global Companies. Each year I study these companies to find clues and strategies they use in continuing their successful growth in the direct selling industry.

Part 1
Part 2

I suggest you study these companies so you can determine if the MLM company you are a part of today, has the staying power to become the next Top MLM 100 Global Company!

51. Faberlic

Sales: $236.4 million
Country: Russia

Faberlic is Russia’s largest homegrown direct seller, with a wide product range and operations primarily in the former Soviet Union and Eastern Europe. The company has more than 350 products and is particularly strong in skin care.

Wholesale Corporate Revenue: $236.4 million
Marketing Style: Not available
Compensation Plan: Not available
Products: Cosmetics
Markets: 17
Distributors: 700,000
Employees: Not available
Headquarters: Moscow, Russia
Year Founded: 1997

52. Silpada Designs

Sales: $231 million
Country: USA

Silpada is known for its sterling silver designs. It now has operations in the United States and Canada and is in an expanded headquarters on 30 acres.

Wholesale Corporate Revenue: $231 million
Marketing Style: Party plan
Compensation Plan: Not available
Products: Sterling silver jewelry
Markets: 2
Distributors: 32,000
Employees: 370
Headquarters: Lenexa, Kan.
Year Founded: 1997

53. Lux International

Sales: $230 million
Country: Switzerland

Lux International was one of the first to perfect vacuum cleaners and door-to-door sales. The modern company has expanded its product line to other clean-home technologies, additional sales methods and many other countries. The company is still privately owned.

Wholesale Corporate Revenue: $230 million
Marketing Style: Referrals, door-to-door and party plan
Compensation Plan: Single level
Products: Vacuum cleaners, air purifiers, water purifiers, cookware and steam cleaners
Markets: 36
Distributors: 5,950
Employees: 780
Headquarters: Barr/Zug, Switzerland
Year Founded: 1901

54. Four Leaf Japan Co./Forifu*

Sales: $226.3 million
Country: Japan

Four Leaf Japan and its parent company, Forifu Japan Inc., sell dietary supplements but operate under the philosophy of “Just Cause Business.” The four leaves symbolize the power of a network—individuals coming together for the greater good of all people.

Wholesale Corporate Revenue: $226.3 million
Marketing Style: Not available
Compensation Plan: Multi-level
Products: Dietary supplements
Markets: Not available
Distributors: 530,000
Employees: 91
Headquarters: Osaka, Japan
Year Founded: 2003

55. Cosway*

Sales: $225.7 million
Country: Malaysia

Cosway distributes a wide product set and provides income opportunities not readily available in its markets. It is a subsidiary of Berjaya Group, a multinational conglomerate known for diversification. Manufacturers from all over the world work with Cosway to provide exclusive sales agreements to meet customer and sales agents’ needs.

Wholesale Corporate Revenue: $225.7 million
Marketing Style: Person-to-person
Compensation Plan: Retail/multi-level hybrid
Products: Supplements, skin care, personal care, cosmetics, household products, car care, food items and lingerie
Markets: Approximately 11
Distributors: Not available
Employees: Not available
Headquarters: Kuala Lumpur, Malaysia
Year Founded: 1979
Stock Symbol: 288—HKG

56. Diana Co. Ltd.

Sales: $214.7 million
Country: Japan

The Diana Co. focuses on helping women be beautiful. It also supports women’s finances and mental development through business opportunities and training.

Wholesale Corporate Revenue: $214.7 million
Marketing Style: Franchise/retail
Compensation Plan: Store sales
Products: Lingerie, nutritional supplements, cosmetics
Markets: 1
Distributors: 170,000
Employees: 218
Headquarters: Tokyo, Japan
Year Founded: 1986

57. Nikken International Inc.

Sales: $212 million
Country: USA

Nikken International sells magnetic therapeutic mattress toppers, pillows, sleep masks, support wraps, shoe inserts, air and water filtration systems, and jewelry through its global distribution network. The company was founded by Isamu Masuda in 1975 and was acquired by Toshizo (Tom) Watanabe, Nikken Chairman, in 1999.

Wholesale Corporate Revenue: $212 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Three categories: Lifestyle (organic nutrition/skin care); environmental (air/water technology); rest/rejuvenation (magnetized products, jewelry, sleep systems)
Markets: 35+
Distributors: 247,000
Employees: 510
Headquarters: Irvine, Calif.
Year Founded: 1975

58. Charle Corporation Ltd.*

Sales: $200.3 million
Country: Japan

Charle Corporation Ltd. is a Japan-based company, principally engaged in the wholesale of women’s undergarments. The company sells its products through distributors via home parties, specialty stores and agent stores.

Wholesale Corporate Revenue: $200.3 million
Marketing Style: Party plan, door-to-door, retail
Compensation Plan: Not available
Products: Women’s lingerie, cosmetics
Markets: 35
Distributors: Not available
Employees: 367
Headquarters: Hyogo, Japan
Year Founded: 1993
Stock Symbol: 9885—OSE

59. CUTCO/ Vector Marketing

Sales: $200 million+
Country: USA

CUTCO sells kitchen cutlery products, kitchen gadgets, utensils, flatware, cookware, garden tools, and sporting and pocket knives marketed through in-home demonstrations.

Wholesale Corporate Revenue: $200 million+
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Cutlery, house and kitchen wares
Markets: 4
Distributors: 60,000
Employees: 800
Headquarters: Olean, N.Y.
Year Founded: 1949

59. Longaberger Co.

Sales: $200 million+
Country: USA

The Longaberger Company is the No. 1 maker of handmade baskets in the United States, selling nearly 10 million a year. Baskets account for about half of the company’s sales. It also sells fabrics, pottery and wrought-iron home accessories.

Wholesale Corporate Revenue: $200 million+
Marketing Style: Party plan
Compensation Plan: Multi-level
Products: Handmade baskets, pottery, wrought iron and home decor such as wall art, candles and accessories
Markets: 1
Distributors: 45,000
Employees: 1,200
Headquarters: Newark, Ohio
Year Founded: 1973

61. Premier Designs*

Sales: $200 million
Country: USA

Premier Designs was established to support individuals and the founders’ ministries.

Wholesale Corporate Revenue: $200 million
Marketing Style: Party plan and person-to- person
Compensation Plan: Multi-level
Products: Jewelry
Markets: 2
Distributors: 24,000
Employees: 260
Headquarters: Irving, Texas
Year Founded: 1985

61. Stampin’ Up!

Sales: $200 million
Country: USA

Stampin’ Up! markets wood-mounted rubber stamps and accessories for use in scrapbooking, making greeting cards and decorating the home. The company is expanding internationally and leading the trend of in-home crafting.

Wholesale Corporate Revenue: $200 million
Marketing Style: Party plan
Compensation Plan: Multi-level
Products: Exclusive line of decorative stamp sets and accessories for home décor, greeting cards, craft projects and scrapbooking
Markets: 9
Distributors: 40,000
Employees: 483
Headquarters: Riverton, Utah
Year Founded: 1988

63. Team National

Sales: $181 million
Country: USA

Founded in 1997, Team National (formerly known as National Companies) provides membership savings on products and services in more than 20 industries, including factory-direct pricing on home furnishings and more.

Wholesale Corporate Revenue: $181 million
Marketing Style: Person-to-person
Compensation Plan: Multi- level
Products: Membership savings on products and services in 20 industries, such as home furnishings, commercial office furniture, custom jewelry, supplements and small-business solutions
Markets: 1
Distributors: 270,000
Employees: 45
Headquarters: Davie, Fla.
Year Founded: 1997

64. Scentsy

Sales: $178.4 million
Country: USA

Founded in 2004 by Orville and Heidi Thompson, Scentsy is a party plan company offering a variety of scented, wickless candles heated in ceramic warmers and other fragrance products.

Wholesale Corporate Revenue: $178.4 million
Marketing Style: Party plan
Compensation Plan: Multi-level
Products: Wickless candles, ceramic warmers, and fragrance products
Markets: 3
Distributors: 67,000
Employees: 550
Headquarters: Meridian, Idaho
Year Founded: 2004

65. Agel Enterprises

Sales: $175 million
Country: USA

Agel Enterprises LLC identified the category of suspension-gel technology in its nutritional supplements. The company launched in Utah in 2005.

Wholesale Corporate Revenue: $175 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional supplements
Markets: 60
Distributors: 554,000+
Employees: 250+
Headquarters: Lehi, Utah
Year Founded: 2005

65. GNLD (Golden Neo-Life Diamite International)

Sales: $175 million
Country: USA

GNLD was founded in 1958 to sell products that would help alleviate the symptoms of allergies and asthma.

Wholesale Corporate Revenue: $175 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Food/gourmet items, nutritional supplements, water treatment systems, and health/fitness/wellness, home-care, personal-care, skincare and weight-management products
Markets: 50
Distributors: 240,000
Employees: 1,600
Headquarters: Freemont, Calif.
Year Founded: 1958

65. Univera

Sales: $175 million
Country: Korea

Univera has extended its reach as the central piece of the ECONET. The company focuses on renewal—physical, financial and cultural.

Wholesale Corporate Revenue: $175 million
Marketing Style: Relationship
Compensation Plan: Multi-level
Products: Nutritional supplements and skin care
Markets: 3
Distributors: 250,000
Employees: 170
Headquarters: Korea
Year Founded: 1998

68. Expert Alliance Co. Ltd.*

Sales: $161.7 million
Country: Japan

Expert Alliance is a mutual aid association in Japan. The company provides both road services and mutual life aid services such as MediAid, CureAid and LifeAid. Expert Alliance is currently in the process of acquiring a license as a life insurance company.

Wholesale Corporate Revenue: $161.7 million
Marketing Style: Not available
Compensation Plan: Not available
Products: Road services, mutual life aid services, insurance
Markets: Not available
Distributors: 112,000
Employees: Not available
Headquarters: Tokyo, Japan
Year Founded: 1996

69. BearCere« Ju Co. Ltd.

Sales: $156.7 million
Country: Japan

Also known as Berusere – ju, this company uses herbal and aromatherapy along with cellular technology to rejuvenate and beautify without artificial or engineered additives.

Wholesale Corporate Revenue: $156.7 million
Marketing Style: Not available
Compensation Plan: Not available
Products: Cosmetics, personal care, health
Markets: 3
Distributors: 250,000
Employees: Not available
Headquarters: Tokyo, Japan
Year Founded: 1992

70. Family Heritage Life

Sales: $152 million
Country: USA

Family Heritage Life is a supplemental insurance company that provides protection, service and security to American families.

Wholesale Corporate Revenue: $152 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Insurance and supplemental health insurance products
Markets: 1
Distributors: Not available
Employees: 92
Headquarters: Broadview Heights, Ohio
Year Founded: 1989

71. 4Life Research LC

Sales: $150 million+
Country: USA

4Life is the creator of Transferceutical Science and Transfer Factor products. In May 2010, the company opened its 16th international office in Quito, Ecuador.

Wholesale Corporate Revenue: $150 million+
Marketing Style: Network marketing
Compensation Plan: Multi-level
Products: Creators of Transferceutical Science, optimal immune system support and general wellness
Markets: 16
Distributors: Not available
Employees: 300+
Headquarters: Salt Lake City, Utah
Year Founded: 1998

72. Jewels by Park Lane Inc.*

Sales: $150 million
Country: USA

Jewels by Park Lane was founded in Chicago as a direct sales jewelry party plan company.

Wholesale Corporate Revenue: $150 million
Marketing Style: Party plan and person-to- person
Compensation Plan: Multi-level
Products: Jewelry
Markets: Not available
Distributors: 35,000
Employees: 200
Headquarters: Schaumburg, Ill.
Year Founded: 1955

73. JapanLife Co. Ltd.*

Sales: $148.1 million
Country: Japan

JapanLife Co. is part of the Matrix World Division group. Its products focus on the relief of stress, anxiety and aging concerns and include magnetic therapy devices in the home as well as beauty care products and dietary supplements.

Wholesale Corporate Revenue: $148.1 million
Marketing Style: Not available
Compensation Plan: Not available
Products: Magnetic therapy devices, skin care, cosmetics, dietary supplements
Markets: Not available
Distributors: 300-400
Employees: 467
Headquarters: Tokyo, Japan
Year Founded: 1975

74. Sportron

Sales: $147 million
Country: USA

Sportron was founded to help consumers manage their health. Sportron uses FoodMatrix nutrients and herbs to support the body’s needs.

Wholesale Corporate Revenue: $147 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional and dietary supplements
Markets: 40
Distributors: 300,000
Employees: 140
Headquarters: Melissa, Texas
Year Founded: 2002

75. Grace Aiko*

Sales: $141.6 million
Country: Japan

Grace Aiko sells cosmetics and skin care through salons in Japan and South Korea.

Wholesale Corporate Revenue: $141.6 million
Marketing Style: Retail salons
Compensation Plan: Not available
Products: Cosmetics
Markets: 2
Distributors: Not available
Employees: 35
Headquarters: Osaka, Japan
Year Founded: 2003

I want to give a special thanks to the true researching of this great information…

by Katherine Ponder Research Credits: Yasmin Waring, Michael Rice, Katherine Ponder, Alan Van Zelfden, Chieko Maruyama Special thanks to: Lauri Dodd, Jennifer Workman Pitcock, Tim Coleman

Direct Selling News, using data from Lexis Nexis, Hoovers, Dun & Bradstreet, professional researchers, Standard & Poor’s, personal interviews, corporate websites and others, we are proud to offer this list. When verifying data, every attempt was made to reach a company spokesperson to gain input and approvals. This was not possible with all companies. We also unequivocally recognize that research and voluntary reporting cannot provide the entire picture of our industry.